Flekt: Taking Your Pop-Up Flash To The Next Level

Hate the way your camera pop-up flash makes your images look? don’t want those washed out colors and harsh shadows in your portraits? a new kickstarter project called Flekt tries to change all of that.

Image taken with the camera pop up flash on the left and with Flekt on the right

Flekt attaches to your DSLR hot-shoe, and redirects the light from the pop-up flash back into a reflector (and in the future to different types of reflectors). The light from the (rather large) reflector is better distributed and creates far less harsh shadows on your subject.

the Flekt reflector movment

Photographer Preston Vance from California who created the Flekt created a Kickstarter project looking to raise $70k (so far almost $20k have been raised in a very short time). You can order one for yourself for $65 (more info can be found on the flektsystem website).

You can check out lots more Kickstarter photography projects on our dedicated Kickstarter page here on LensVid.

Iddo Genuth

Iddo Genuth is the founder and chief editor of LensVid.com. He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.