Hands on Fashion Shoot with the New Sigma 50mm f/1.4 Art Lens

Just as Sigma announced the pricing for its new 50mm f/1.4 Art lens our good friends from fstoppers published a short video hands on with the lens which received some very positive reviews online (imaging resource even went as far as claiming it is not that far away from the $4000  Zeiss 55mm f/1.4 Otus Distagon T*).

On the video photographers John Schell and Jaron Schneiderlooked at the performance of the lens on both stills and video applications. Schell mentioned that besides the impressive sharpness wide open the AF on the Sigma was significantly faster than the Canon 50mm f/1.4L – the result is that the amount of “keepers” Schell  saw in-camera appeared to be significantly higher (than the Canon). The only downside seems to be the weight – although the lens is still lighter than many other popular prime lenses .

The Sigma 50mm f/1.4 DG HSM currently  available for Canon/Nikon/Sony/Sigma mounts on B&H for $950.

Iddo Genuth
Iddo Genuth is the founder and chief editor of LensVid.com. He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.

1 comment

Leave a Reply

Your email address will not be published. Required fields are marked *