Zeiss Touit 2.8/50M Macro Lens for Sony E and Fuji X Mounts Announced

Earlier today Zeiss (formally known as Carl Zeiss) announced the newest member of its Touit family of lenses. This small autofocus macro lens is made specifically for compact system cameras (CSC) – both E-mount (Sony) and X-mount (Fujifilm).

The new Zeiss Touit 2.8/50M

Zeiss Touit 2.8-50M-3

Some specs for the Touit 2.8/50M:

  • 50mm focal length with f/2.8 aperture.
  • 14 elements with 11 groups.
  • Focusing range – 15cm.
  • Macro magnification ratio: 1:1.
  • Weight – 290 grams.
  • Price: $1000.

The new lens joins the Touit 1.8/32 and the Touit 2.8/12 introduced last year – all of them for the E and X mounts and all with a new and slick designs.

The Zeiss Touit lens family

Zeiss Touit 2.8-50M-4

You can find many more photography gear announcements and new products on our photography gear section here on LensVid.

Sample image shot with the new Zeiss Touit 2.8/50M

Touit 2.8-50M-image

Iddo Genuth
Iddo Genuth is the founder and chief editor of LensVid.com. He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.

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