In this edition of LensVid Talk (Episode 43), we take you with us to the floor room at IBC 2025, where we spoke to a large number of manufacturers about new cameras, lighting, accessories, and other new gear. Below is a roundup of the products we discussed, organized by maker, with specifications, features, and pricing notes.
This Talk was recorded in early October 2025
Update: Check out IBC 2025 roundup Part II here
Our gear for the show
For IBC 2025, I had our colleague and friend Anan Zeevy accompany me. Anan used his old Panasonic G9 cameras (which certainly showed its age, especially when it comes to AF tracking), but we also used a new contraption that we assembled based around the SUNWAYFOTO T1A20R + M3650C CF Monopod Dolly (and a pan-tilt head).
We connected our phone vertically using a CameTV clamp and an iFootage arm and shot both horizontally and vertically at the same time.
Sponsors
For IBC 2025, we had 4 major sponsors, and we will start our coverage with them:
Hollyland
We had a chance to visit the Hollyland booth and see a number of new and upcoming Hollyland products, including the Lark Max II (which we used during the show and on this LensVid Talk as backup), the Lark A1, the Pyro 5 monitor, the upcoming Pyro Ultra transmitter, and finally the advanced Solidcom H1 Wireless Intercom System.
- The Hollyland Lark Max II Ultra kit with 2 mics (and the wireless headphone set) sells for $280. The quad mic version sells for $320.
- The Hollyland Lark A1 sells for $60.
- The Pyro 5 sells for $420.
You can read and watch our interview from the Hollyland booth at IBC 2025 here (and read the full article with all of our coverage and info).
The upcoming Pyro Ultra transmitter at IBC 2025
Accsoon
At the IBC 2025 show, Accsoon unveiled several new products and firmware updates, focusing on its CineView M7 and M7 Pro monitors and the CineView Master 4K wireless system. One of the key new accessories shown for the first time at the show was the V-mount adapter for the M7/M7 Pro monitors.
You can check out our full article and interview from the Accsoon booth at IBC 2025 here.
The new V-mount adapter on the Accsoon M7 Pro at IBC 2025
OBSBOT
During IBC 2025, we got a live demonstration of the advanced Tail 2PTZ camera by OBSBOT. The camera offers advanced automated tracking, high-quality 4K video with internal rotation for vertical/horizontal shooting, extensive connectivity options, and a user-friendly app with lots of control features.
You can check out our full article from the OBSBOT booth at IBC 2025 here.
The OBSBOT Tail 2 and its app at IBC 2025
OWC
During IBC, we interviewed Larry O’Connor (founder) at the OWC booth and discussed next-gen storage solutions, including Thunderbolt 5, high-speed expansion modules, and workflow acceleration. The talk did not highlight a single flagship product but underscored OWC’s role in workflow/storage systems.
Check out our interview with Larry O’Connor, OWC CEO, at IBC 2025 here.
The new OWC TB5 dual 10GbE hub at IBC 2025
Major Interviews
As we mentioned, we performed two major interviews with both Sony and Sigma:
Sony
At IBC 2025 in Amsterdam, we had the opportunity to sit down with Yann Salmon-Legagneur, Head of Imaging Products & Solutions Marketing at Sony Europe, for a candid and wide-ranging discussion. Our conversation delved into some of the most pressing questions and feedback from our own experience and our community. We inquired about Sony’s strategic decisions, from the controversial design choices for the RX1R III and the surprising introduction of the FX2, to the ongoing challenges in software user experience, app functionality, and the integration of emerging technologies like 32-bit float audio and AI. Above is our full interview, addressing these topics and more.
Check out the full interview with Yann Salmon at IBC 2025.
The Sony Booth in IBC 2025
Sigma
During IBC 2025, we had a chance to interview Mr. Kazuto Yamaki, the CEO of Sigma, and ask him about some of the many new lenses the company announced this year, including the one-of-a-kind 135mm f/1.4, the 20-200mm, and more, and about more general topics, including AI and how it might affect the industry in his view.
Check out our interview with Mr. Kazuto Yamaki from IBC 2025 here.
Standing with Mr. Kazuto Yamaki after our Interview at IBC 2025
Other Companies
In this talk (and the next one), we will also cover briefly a large number of other companies we met at the show.
Fujifilm
The new Fujifilm GFX ETERNA 55 was first shown with its full specs and price in IBC 2025. The camera is a purpose-built large-format cinema camera centered around a high-speed, 102-megapixel GFX 102MP CMOS II HS sensor that is approximately 1.7 times the size of a full-frame sensor, offering deep depth-of-field and rich tonal gradation. Key features include Dual Base ISO (800 and 3200), an integrated, electronic variable ND filter ranging from ND 0.6 to ND 2.1, and the ability to internally record video up to 8K DCI (8192 x 4320) at 30p in Apple ProRes 422 HQ/422/LT codecs, alongside supporting F-Log2 C with over 14 stops of dynamic range. It is versatile, supporting five main formats, including 4:3 Open Gate, 35mm, and Anamorphic, and comes with a native Fujifilm G mount and an included ARRI PL mount adapter, featuring a lightweight 2.0 kg body, a bright 2000-nit 5-inch main LCD, and dual 3-inch side monitors for simultaneous access
The Fujifilm GFX ETERNA 55 has a price of about US$16,500.
Irix
Irix showcased its new PL to E-mount adapter at IBC 2025. The adapter’s primary utility is allowing filmmakers to adapt cinematic PL-mount glass onto Sony E-mount cameras with drop-in filters, including VND and CPL.
Pricing is TBD.
More info on the Irix website.
LC-Tec and KipperTie
At IBC 2025, we met the nice people from LC-Tec who developed the technology behind the electronic ND (and now also electronic diffusion) and they had in their booth a team from KipperTie showing the new LCminiND, an electronic Neutral Density (eND) filter cartridge that utilizes advanced LC-Tec liquid crystal technology.
Designed to fit directly into the drop-in filter slot of the Canon RF-to-EF adapter and compatible third-party mounts, the LCminiND brings electronic ND functionality to a wide range of mirrorless cameras, including Canon and RED Komodo systems. It offers a variable ND range from 0.6 to 2.1 (2 to 7 stops) with minimal color shift and polarization artifacts. Control is provided both through a precise tactile rotating wheel with an OLED display and remotely via Bluetooth using a dedicated iOS app, allowing filmmakers to smoothly “rack” the ND during a shot. Powered by an internal battery, the compact unit boasts a minimum 24-hour run time, making it a critical tool for on-the-fly exposure adjustments.
The company is also working on a Matte box solution to be announced in 2026.
Pricing is set at £625 ($1050 in the U.S.).
Neewer
At IBC this year, Neewer significantly expanded its professional lighting lineup for creators and broadcasters, with the NEEWER FS600C 600W RGB COB LED Video Light taking center stage. This powerful fixture is an upgrade for the professional segment, boasting a 600W output and advanced RGBWW blending technology that delivers up to 52,500 Lux at one meter, along with exceptional color accuracy (CRI 95+/TLCI 97+). The FS600C offers comprehensive color control through CCT, HSI, and multiple lighting modes, all manageable via an onboard panel, the NEEWER App, 2.4G, or professional DMX control. The company also showcased its AS1200B bi color Weather Sealed COB that was first demoed in NAB earlier this year, as well as new ring lights, including the RH12C (the company has a huge range of those), as well as flexible panels, including the AF200C.
Laowa (Venus Optics)
Laowa’s big IBC reveal included their Sunlight 2× FF Anamorphic Zoom line. These are full-frame anamorphic zooms (2× squeeze) intended for high-end cinema workflows. At the booth, zoom ranges such as 28–80 mm equivalent (squeezed) were displayed, along with mount and accessory options. The talk described them as large, cinema-grade lenses, quoting a cost of about US$6,000 per lens in their demo.
Also on display was a new autofocus 200 mm F2 full-frame prime lens. The lens is relatively compact for its class (weights in the ~1.5–1.7 kg range depending on mount) and marketed as a more affordable alternative to the new Sigma 200mm f/2 lens that was also displayed at IBC.
Each of the Sunlight lenses sells for 6,000 (and a pair for 11K), and the Laowa AF 200 mm F2 will soon sell for $2,000.
DULENS
Dulens from China is currently developing a GaN (gallium nitride) power adapter called Cyberpower 350 with 4 AC, six USB-C outputs (combined ~260 W), two USB-A ports, and mounting points with 3/8″ locating pins – ideal for things like carts. The booth staff quoted a target price of $150–180 for it.
The Prototype of the Cyberpower 350 by Dulens at IBC 2025
MOFAGE
Chinese manufacturer MOFAGE was showing their Talos magic arm featuring a central damping mechanism, a lever single-lock system, toothless gearing to reduce wear, and a quoted payload of ~5 kg (trying the arm at the show, it had great resistance). It uses replaceable locating pins to prevent accessory rotation and a large number of user-replaceable tips to connect to different gear types.
The Mofage Talos sells for $129.
Mofage-Talos arm on IBC
GVM
GVM showcased its FlatHead series of modular flat LED COBs, with 300W and 400W units. The system is designed to scale — users can combine units to create larger arrays with different levels of output.
A GVM Reign FH400B Bi-Color LED Modular Flathead Light sells for $950.
GVM Reign FH400C at IBC 2025
Kupo
Kupo had a large number of grip gear in its booth. We found some of the companies’ rotating, spinning, and sliding accessories particularly interesting, especially a compact underslung carriage that can move smoothly under a single speed rail.
*We will talk to Kupo and try and add specific product names and prices when we can.
Godox
Godox’s KNOWLED MG line was a highlight at IBC. We looked at 3 models:
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MG4K: positioned as a 4K HMI equivalent COB (with actual 2000W power draw), compact head (~10 kg), G-mount ecosystem, and various control options including DMX, etc.. The controller of the MG4K is surprisingly compact for a light with this output.
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MG4KR: the RGB variant of MG4K.
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MG6K: a higher-output model in the same LED series. The MG6K is designed to compete with 6K HMI units. It has a power draw of a little over 4000W and is an advanced bi-color COB with a price tag of around $11,600.
The controller unit of the Godox MG4KR – surprisingly compact
Anton/Bauer
At the Anton/Bauer booth, the company showcased an ultra-high-capacity, large battery pack system called “Salt E Dog”. This 9kWh battery has near-silent operation, is IP55 rated, its sodium cell is 100% recyclable, and is considered extremely safe, unlike gas generators. It can power up to 5 X Gemini 2×1 Hard lights for 3 hours and 36 minutes, according to the company. The unit weight is 598 lbs (271 kg), but with 4 heavy-duty wheels, it can go almost anywhere on location.
Renting a unit should cost around $500 per day.
Official image of the Salt-E Dog
Manfrotto
We have covered both the Manfrotto 1 Hybrid tripod and the Manfrotto 500X Fluid Head on a previous LensVid Talk when they were announced. At IBC 2025, we had a chance to see and play with them for the first time. Here is what we wrote about them in the past.
The Manfrotto 1 Hybrid tripod is a professional-grade support system designed for both still photography and video capture, available in either carbon fiber or aluminum. Its key features are focused on speed, versatility, and stability. It includes the patented XTEND leg-locking mechanism, which allows all three leg sections to be deployed in a single, swift motion. The tripod has a unique, non-rounded leg shape that provides both rigidity for sharp photos and torsional resistance for smooth video panning.
The XCHANGE quick-release system facilitates the rapid swapping of tripod heads, sliders, and other accessories. The modular center column can be removed for ground-level shooting, adjusted for leveling, or tilted horizontally using the Q90 mechanism for overhead and flat-lay shots. It has a maximum payload of 15 kg (33.1 lb) for the legs alone, a maximum height of 170.5 cm (67.1 in), and a minimum working height of 19 cm (7.5 in). The tripod’s feet are modular and can be removed to reveal spikes for added stability on uneven terrain.
Manfrotto ONE Hybrid Carbon Fiber Tripod sells for $720.
The Manfrotto 500X Fluid Head is a professional-grade video head designed for mirrorless and DSLR camera users. It features a fixed Fluid Drag System (FDS) on both the pan and tilt axes, providing smooth, controlled movements. The head has a maximum payload of 5 kg (11 lbs) and a counterbalance system optimized for a 2.4 kg (5.3 lbs) payload at a 55mm center of gravity to prevent camera drop. It is compatible with Manfrotto’s 501PL sliding plate, which uses a side-lock mechanism for quick top-loading and secure mounting. The head also has a flat base with a 3/8″ thread and is compatible with Manfrotto’s Xchange system, allowing for rapid transitions between tripods, sliders, and other support systems. A built-in leveling bubble and the ability to tilt a full 90° for vertical shooting make it suitable for both traditional cinematic and social media-oriented content creation.
The Manfrotto 500x head sells for $200.
The 500X fluid head in vertical position at IBC 2025
Canon
The Canon EOS C50, displayed at IBC 2025, is Canon’s smallest and lightest Cinema EOS camera, featuring a 7K Full-Frame CMOS sensor with a Dual Base ISO of 800/6400 in Canon Log 2, and over 15 stops of dynamic range. It supports up to 7K 60P internal Cinema RAW Light recording, 4K at up to 120fps, and 2K at up to 180fps. The camera is the first Cinema EOS model to offer 3:2 Open Gate recording and includes Dual Pixel CMOS AF II.
At the Canon booth, we also saw the new CINE-SERVO 11-55mm T2.95-3.95 zoom lens, available in both RF and PL mounts. This lens covers Super 35mm sensors natively and utilizes a built-in 1.5x extender to achieve full-frame coverage. This lens features a redesigned drive unit for fast focus/iris speed, Focus Breathing Compensation, and a 16-bit absolute value encoder for virtual production data.
A Canon C50 (with its XLR unit) sells for $3900.
The Canon CINE-SERVO 11-55mm T2.95-3.95 zoom lens sells for $35,500.
Looking at the Canon-CINE-SERVO-11-55mm at IBC 2025
Nikon
Not far from the Canon booth was Nikon’s booth (with RED), where the two companies showcased the newly developed Nikon ZR, Nikon’s first Z-mount cinema camera, developed in collaboration with RED (now a Nikon subsidiary), and is an ultra-compact, full-frame body priced around $2,200. Its key features center around professional cinema workflows: it can internally record up to 6K/60p 12-bit RAW using the new R3D NE codec, which incorporates RED’s color science (Log3G10 and REDWideGamutRGB) and offers 15+ stops of dynamic range and a Dual-Base ISO of 800/6400.
One revolutionary feature of the ZR is the world’s first internal 32-bit float audio recording for both its built-in mics (with OZO Audio and five pickup patterns) and the 3.5mm jack, ensuring distortion-free sound with massive headroom. Despite its small, 540g body, it includes 7.5 stops of 5-axis in-body image stabilization (IBIS), a bright 4-inch DCI-P3 1000-nit vari-angle touch display, and advanced AI-powered autofocus, making it a highly competitive and accessible option for filmmakers seeking high-end RAW quality and professional audio in a lightweight system.
The Nikon ZR at IBC 2025
Brinno
During IBC 2025, we got a chance to meet the Taiwanese manufacturer Brinno, which specializes in time-lapse cameras. The company was showcasing its new BCC5000 – a professional, all-in-one time-lapse camera bundle engineered for long-term outdoor project documentation, particularly in construction, featuring the TLC5000 camera, which utilizes a 1/1.8″ Sony STARVIS 2 sensor to capture True 4K UHD resolution video with clear HDR and excellent low-light performance.
Designed for rugged environments, the bundle includes an IP65-rated ATH5000 power housing and a durable ACC5000 Clamp Pro Mount, providing robust protection against dust and water while offering an impressive, extended operational life of up to nearly 200 days (at a 5-minute capture interval) when utilizing the modular housing’s capacity for up to three MRB1000 rechargeable battery packs. Furthermore, it allows for seamless management and configuration through a mobile app via Bluetooth and Wi-Fi connectivity, enabling remote cloud access and on-site control without the need for frequent physical intervention.
Pricing for the BCC5000 bundle is set at $2200.
Hohem
On IBC 2025 we got a first hand demo of the new Hohem iSteady MT3 Pro, a robust, all-in-one 3-axis gimbal stabilizer designed for hybrid content creators, offering a significant upgrade in payload capacity over its predecessor (the MT2) to support up to 2.5 kg (5.5 lbs), making it suitable for a wide array of setups including heavier mirrorless cameras and professional lenses.
Key features include an independent AI Subject Tracking Module that operates via simple hand gestures, a unique detachable remote control for real-time subject selection and parameter adjustment, and a newly designed Briefcase Grip for enhanced shooting angles and control. It maintains compatibility with smartphones, action cameras, and mirrorless cameras via a versatile quick-release system.
The Hohem iSteady MT3 Pro should be available later this year at a price of somewhere around $500.
Trying the Hohem iSteady MT3 Pro at IBC 2025
Hawk Woods
At IBC 2025, British manufacturer Hawk-Woods showcased its BP-98X BPU battery, a 98Wh battery for Sony FX6, FX9, or Blackmagic Pyxis users. Beyond its robust 10A max load and perfect BP-U fit, the BP-98X packs a 45W USB-C Power Delivery port—capable of charging the battery itself or fast-charging a phone or tablet —alongside a USB-A port and dual D-Taps for powering a myriad of accessories simultaneously. While the classic professional black still reigns, the buzz on the show floor was a special multi-color model for those who want to differentiate their gear.
The black version of the BP-98X sells for $315.
Hawk-Woods BP-98X in red and pink on IBC 2025 – limited edition power
Raubay
Raubay showcased its upcoming 360 motorized spinner at IBC this year. The unit, which was in early stages last year at IBC, is now more or less ready, and we got a chance to play with the app, which allows us to shoot both video and stills, and we are excited to be able to test this unit later this year.
The upcoming Raubay-360 with its app at IBC 2025
Closing Thoughts
That covers all of the manufacturers and products we discussed on LensVid Talk 43: IBC Roundup, Part 1. Stay tuned for part 2 with lots more manufacturers and products from the show next week.
You can check out the rest of our IBC 2025 on the following link.
Iddo Genuth 
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