Carl Zeiss – Manufacturing the new Touit lenses

German manufacturer Carl Zeiss recently announced a new line of lenses aimed at mirrorless cameras. In this video the company showcases the complex steps and meticulous care it takes to create these lenses which are intended for Sony NEX and Fujifilm X cameras.

Iddo Genuth
Iddo Genuth is the founder and chief editor of He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.

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