Shooting a Sony A7R Camera Commercial 15,000 Feet Above Ground

Australian Director Jeff Gaunt takes us behind the scenes of the production of the amazing Sony extreme high altitude lens changing commercial for the new A7R (see our original post with the finished video here).

The entire commercial was shot in 4K at 120 frames per second (using a RED camera) in an altitude of 15,000 feet. It took only 9 jumps each with a free fall of just 1 minute totaling in a mere 9 minutes to capture the entire video – which means that there was very little place for mistakes in the production process.

You can find more photography commercials on our photo commercials section here on LensVid.

VIA: PetaPixel.