The Kind Of Photographer You Don't Want To Be

In 2012 Sony Australia published dslrgearnoidea campaign for promoting its NEX mirrorless camera line. The 2012 campaign was viewed by 3.8 million people and the following video is probably the most well made of the series and possibly the funniest – what do you think?

Iddo Genuth

Iddo Genuth is the founder and chief editor of LensVid.com. He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.

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