Adobe: Believe the Impossible

Photographer Jaron Schneider from the fstoppers website created this semi-documentary short film with team members from Adobe’s Photoshop, Lightroom and PR Teams. In the video each team member talks about a different aspect of creating the tools which creative professionals use all the time.

Iddo Genuth
Iddo Genuth is the founder and chief editor of He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.