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    Panasonic

    How Does Panasonic Manufacture Lenses at the Yamagata Plant

    by Iddo GenuthHow Do They Make ItPhoto GearSeptember 11, 2014

    Just ahead of Photokina 2014, Panasonic published a short video showing a brief look at its manufacturing process and tools for lenses at the company’s Yamagata Plant in Japan. Manufacturing a…

    Are DSLR Cameras Loud? (and a New Leica DG Summilux 15mm f/1.7 for M4/3)

    by Iddo GenuthNew ProductsPhoto GearPhoto InspirationPhotography Humor / FunMarch 24, 2014

    Earlier this year Panasonic released this short (and rather witty) little video with the simple title:  “Are DSLR Cameras Loud?”. The concept behind the video is simple – DSLRs are laud…

    Announced: Panasonic GH4 – 4K for the Masses

    by Iddo GenuthNew ProductsPhoto GearFebruary 7, 2014

    Earlier today Panasonic announced its long awaited GH4 advanced mirrorless camera. This is the latest model from the GH hybrid (video and stills oriented) cameras and it brings a host of…

    First Look at the Leica \ Panasonic DG Nocticron 42.5 f/1.2 Lens

    by Iddo GenuthNew ProductsPhoto GearProduct Reviews & PreviewsJanuary 14, 2014

    The video above shot by the guys at What Digital Camera had a chance to play a bit with the new Leica DG Nocticron 42.5 f/1.2 during the CES 2014 show which ended…

    First Hands on Preview with the Panasonic Lumix GX7

    by Iddo GenuthPhoto GearProduct Reviews & PreviewsAugust 1, 2013December 23, 2013

    Earlier today Panasonic announced the new Lumix DMC GX7 mirrorless camera – the successor to its popular LUMIX GX1. We have already covered the announcement and now we bring you…

    Panasonic Introduces the LUMIX GX7 Advanced Mirrorless Camera

    by Iddo GenuthNew ProductsPhoto GearAugust 1, 2013August 1, 2013

    Earlier today Panasonic introduced a new mirrorless camera and the successor to its popular LUMIX GX1 – the new LUMIX GX7. The official video above introduces the camera and some…

    The Most Brutal SD Card Torture Test Ever

    by Iddo GenuthPhoto GearProduct Reviews & PreviewsJune 30, 2013June 30, 2013

    Chris Niccolls from The Camera Store in Canada decided to test 3 SD memory cards that are said to be indestructible –  Sandisk Extreme Pro, Hoodman RAW Steel, and Panasonic…

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