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    Sony

    FX2, RX1R III, 32-Bit Float, AI and More: An Interview with Sony at IBC 2025

    by Iddo GenuthLensVid ExclusiveSeptember 29, 2025

    At IBC 2025 in Amsterdam, we had the opportunity to sit down with Yann Salmon-Legagneur, Head of Imaging Products & Solutions Marketing at Sony Europe, for a candid and wide-ranging…

    Sigma 50mm DG DN Art Lens Hands on Review (vs. the Sony 50mm f/1.2 GM)

    by Iddo GenuthLensVid ExclusivePhoto GearProduct Reviews & PreviewsMarch 27, 2024May 13, 2024

    Back in 2021, Sony introduced its fastest lens, the Sony 50mm f/1.2 GM lens. Today Sigma decided to match that offering with its own 50mm f/1.2 Art lens. We had…

    LensVid Talk: The Best of IBC 2023 (Episode 8)

    by Iddo GenuthLensVid ExclusiveNovember 8, 2023November 11, 2023

    IBC 2023 ended well over a month ago. We recently finished publishing almost 50 videos (and shorts) from the show including quite a few interesting products that did not get…

    Sony Full Length Q&A Interview (IBC 2023)

    by Iddo GenuthLensVid ExclusiveInterviewsPhoto GearSeptember 29, 2023

    During IBC 2023 we had a chance to to sit down with Mr. Yann Salmon-Legagneur, Head of Imaging Products & Solutions Marketing, at Sony Europe for a full Q&A session…

    Sony ZV-1 Mark II: Hands On

    by Iddo GenuthPhoto GearNew ProductsMay 23, 2023

    Sony introduced today a new 1″ vlogging compact camera – the Sony ZV-1 Mark II. The new camera joins a growing list of vlogging cameras from Sony which aim to…

    Sony ZV-E1: Hands on Roundup

    by Iddo GenuthPhoto GearNew ProductsMarch 30, 2023

    Today Sony announced the newest advanced vlogging camera, the Sony ZV-E1 which incorporates some of the most advanced features from the A7S 3/ FX3 as well as the A7R V…

    Hands on with the Sony FE 50mm F1.4 GM

    by Iddo GenuthPhoto GearProduct Reviews & PreviewsFebruary 21, 2023February 21, 2023

    Sony introduced today a new fast prime portrait lens – the Sony FE 50mm F1.4 GM. The new model will join Sony’s faster 50mm f/1.2 GM announced two years ago…

    Sony A7R V: Hands on Roundup

    by Iddo GenuthNew ProductsPhoto GearOctober 26, 2022

    Today Sony announced the newest professional high-resolution model of the R line – the Sony A7R V. The new model brings a lot of the recent updates from other Sony…

    Sony ZV-1F – Fixed Prime Lens Vlogging Camera

    by Iddo GenuthPhoto GearNew ProductsOctober 13, 2022

    Sony introduced today an entry-level vlogging camera called the Sony ZV-1F. This will be a more basic version of the existing Sony ZV-1 aimed at video shooters and vloggers with…

    Sony Full Length Q&A Interview (IBC 2022)

    by Iddo GenuthLensVid ExclusiveInterviewsPhoto GearOctober 3, 2022October 23, 2022

    During IBC 2022, which ended last month, we had the chance to talk to Mr. Yann Salmon-Legagneur, the Director of Product Marketing & Professional Business Strategy at Sony Europe for…

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