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SwatchMate – the Color Capturing Cube


As photographers we deal with colors all the time. But what if you had a tool that will allow you to easily take a color you see in real life and bring it into Photoshop? A team of developers from SwatchMate  – an Australian product development studio based out of Melbourne created just that, a small cube which can capture color accurately and send it to any mobile device as well as directly in Adobe Photoshop.

Color picker for the real world

SwatchMate-Color-Capturing-Cube-2

What is this good for you ask? here are a few examples the developers came up with for photographers, designers, graphic artists, people in fashion design and basically anybody who has anything to do with colors and the digital world:

  • Bringing real-world color straight into Photoshop (using a plugin).
  • Matching color to paint brands (from the iPhone/Android app).
  • Color-grading photographs based on actual color readings.
  • Easy spot checks to ensure color consistency.
  • Helping fashion designers coordinate colorful textiles.
  • Ensuring that digital color assets pop when printed in the real world

The SwatchMate already completed a very successful funding campaign in Kickstarter in late December raising about $100k (twice as their goal) and now they are working twoards bringing the product to the market. The price (on Kickstarter) was about $80 per SwatchMate and you can now order from  the 2’nd bath which should be available this July on indiegogo.

One click and you got the color

SwatchMate-Color-Capturing-Cube-1

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