Annie Leibovitz Behind the Scenes Clothing Campaign for Moncler

In early September this year, French-Italian clothing manufacturer Moncler released this short behind the scences video of their fall-Winter 2014/15 line shot by renowned American photographer  Annie Leibovitz.

The vision for this campaign was a jacket to wear anywhere in the world and the images Leibovitz created were meant to reflect that including a composite of people wearing the new jacket on the moon. Regardless of the location, watching Leibovitz at work is always a pleasure.

Two images from the campaign (credit: Annie Leibovitz/Moncler)



You can find more on the Moncler website.

We have covered Leibovitz’s work on LensVid extensively in the past and you can find some of her work as well as interviews on the following page you can also see some more behind the scenes videos on the BTS section here on LensVid.

Iddo Genuth
Iddo Genuth is the founder and chief editor of He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.

Leave a Reply

Your email address will not be published.