Serif Launches the Official Version of Affinity Photo for Mac

Serif, the U.K. company behind the new Photoshop competitor Affinity Photo, has just released the final version of the image editing software which finished it’s beta stage, and released a special video for the occasion.

Affinity Photo is maybe the only new (serious) Photoshop competitor that we have seen in the market in years and despite the fact that at the moment it will only support MAC users, there seems to be quite an excitement about the possibility of some competition in a domain which was ruled for years by Adobe alone.

We have covered the beta of Affinity Photo when it was released and discussed some of the similarities and differences from Photoshop as well as the fact that Affinity will be presented at a fixed price (one time payment for life) vs. the new Photoshop CC which is a subscription only model.

A reminder of some of the features of Affinity Photo:

  • Faster processing (all real time/no previews).
  • Full CMYK support for printing.
  • 16-bits per channel editing.
  • LAB color.
  • RAW processing (although it is not clear what cameras/lenses will be supported initially).
  • ICC color management.
  • Photoshop PSD and 64-bit plug-in compatibility.

Here are a number of official Affinity Photo

Affinity Photo – Raw – Overlays


Affinity Photo – Sky Replacement


Affinity Photo – Raw – Developing Images


Affinity Photo – Start to Finish – Nature Portrait


If you want to check Affinity Photo for yourselves (and you are using a MAC) you can purchase it  at the MAC app store for about $50.

As always you can find many image editing related videos on LensVid’s Photo editing section. If you are looking for Affinity Photo specific videos – you can find our special subsection here.

Iddo Genuth
Iddo Genuth is the founder and chief editor of He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.

Leave a Reply

Your email address will not be published. Required fields are marked *