Behind the Scenes: High End Slow Motion Commercials Visual engineer Steve Giralt shares his insights about shooting high speed commercial work with robots

In this video, Ted from Indy Mogul (and Aputure) talks to NY based visual engineer Steve Giralt and talks to him about some of his amazing works and different shooting gizmos.

Giralt has been shooting some of the most iconic food and product commercials in recent years combining very advanced technical know-how, a passion to try out new things, and a high degree of creativity.

On this video, Ted talk to Giralt about some of the difficulties in creating super slow-motion videos using robotic arms and different motion-controlled elements (many of which Giralt and his team build themselves using servos, Arduino microcomputers and other gear (they actually have an Amazon store where you can find a lot of the stuff they use to create their gear). Much of this stuff is custom built per project.

One interesting aspect of shooting super slow motion is that you need a LOT of light. So much so that Giralt needs to make his own lighting fixtures in many cases (some of which have been using water colling technology just to keep from going into flames). Besides the amount of light, Giralt also needs to make sure that the lights he uses do not flicker at 1/1000 or even 1/2000s of a second which requires very specific lighting to be used.

One last thing worth mentioning is that Giralt and his team recently opened a new educational channel on YouTube and they are hoping to crowdfund it in the near future so that more creators will be able to learn from their long experience in making those spectacular slow-motion commercials (in the meantime you can already watch some videos on the Garage Learning channel on YouTube).

As always you can check out more behind the scenes videos on the BTS section here on LensVid and if you are into food photography and videography we have a special sub-section here on LensVid dedicated specifically to food photography.

Iddo Genuth
Iddo Genuth is the founder and chief editor of He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.

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