Max Riché: Red Bull Morphing Behind the Scenes

Commercial photographer Max Riché teamed up with Red Bull and trial-biker Petr Kraus to produce a project for the Red Bull Media House. This commissioned image shot on a Frankfurt rooftop was based on Riché’s Becoming an Athlete series (see below), and the challenge was to capture Kraus evolving from layman, in street clothes, to an athlete at the top of his game in one beautiful image.

Becoming an Athlete


As always, you can find many more behind the scenes videos on the BTS section here on LensVid.

Via: fstoppers.

Iddo Genuth
Iddo Genuth is the founder and chief editor of He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.

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