Max Riché: Red Bull Morphing Behind the Scenes
Commercial photographer Max Riché teamed up with Red Bull and trial-biker Petr Kraus to produce a project for the Red Bull Media House. This commissioned image shot on a Frankfurt rooftop was based on Riché’s Becoming an Athlete series (see below), and the challenge was to capture Kraus evolving from layman, in street clothes, to an athlete at the top of his game in one beautiful image.
Becoming an Athlete
As always, you can find many more behind the scenes videos on the BTS section here on LensVid.