Do Big Cameras Really Take Better Pictures?

Samsung is known for whimsical online campaigns and the one that we are bringing to you today fits right in. The question the two Samsung representatives ask people on the street in the video is very simple: “Does a robust DSLR really deliver better images?”. People are asked to express their opinion on which camera they think is better – a large DSLR or a tiny NX mirrorless camera (in this case the new NX300 from Samsung).

So what do you think – is it a cool campaign or a deceptive scheme?

Iddo Genuth
Iddo Genuth is the founder and chief editor of He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.


  1. Big cameras DO take better pictures because they have bigger sensors. They ask people who don’t know anything about the cameras. Why don’t they ask some professional photographers? It is a deceptive scheme! Mirrorless cameras from samsung are not yet ready to overtake full frame cameras from Canon and/or Nikon.

  2. If you have seen the video both cameras are the same – NX300 (its a Samsung commercial) – both have the same size sensor -APS-C – which is the same size as most DSLRs sold today (apart from PRO FF bodys) so the whole idea here is to make you understand that with MLC you can squeeze a large sensor with good IQ into a smaller body (which is mostly true).

  3. very stupid advertising, what’s the punch with the “camera’s custom”? what proof they presented to show us that it is really taking a better picture? only the “share” option is relevant here…

  4. Not that we support or approve of the video in any way but from what we understand – the idea Samsung marketing people tried to convey here is that people generally think that bigger cameras take better pictures and that when they are shown to be wrong (i.e. both cameras are the same) they feel surprised – which works well for Samsung which sell small mirrorless cameras.

Leave a Reply

Your email address will not be published.