Photokina 2018: What We Missed (Sort of a Conclusion)

The 2018 Photokina show has been very different this year. Besides moving to a yearly cycle starting from next year, Photokina itself had a new momentum this year, one which we haven’t seen in the industry for almost a decade. This was reflected in the new products announced by many of the big players including Canon, Nikon, and Panasonic, but also in the public interest surrounding the show and the announcements.

Photokina has already ended several weeks ago, but it took us quite a bit of time to finish editing the 20 plus videos, interviews and product demonstrations we recorded during the show. On this video, we wanted to mention a number of products that we have seen but didn’t cover in any of our dedicated Photokina 2018 videos.

  • Ricoh GRIII – This is the 3’rd large sensor compact camera from the GR family. It has a new 24MP APS-C sensor (a nice upgrade compared to the older 16Mp sensor), it has on board phase detection AF as well as image stabilization. The cameras still have a 18.3mm f/2.8 lens but it claims that the current one has an improved design. What is clearly different is the new 3:2 aspect ratio touch display on the back of the camera. Ricoh did not disclose exact pricing and availability at the show but from what we understand the camera should be available in early 2019 for under $1000.
  • Samyang new lenses – Samyang continued to expand their AF line which now includes no less than 8 lenses ranging from 14mm all the way up to 85mm. We saw 4 new lenses including a MF 85mm f/1.8 for mirrorless cameras that is already selling for under $400, a new AF 14mm f/2.8 lens for Nikon F cameras and two high-end XP ultra wide angle MF lenses – the XP 14mm f/2.4 and the most wide angle non fish-eye lens for DSLR in the world (at least according to Samyang) – the XP 10mm f/3.5  lens which should be available in early 2019 for an undisclosed price tag (anywhere between 900 and 1200 is likely according to what we understand).
  • Tamron new lenses – There were two new Tamron lenses for full frame DSLRs on display at Photokina this year- the very compact 17-35mm f/2.8-F/4 which is already selling for just under $600 (we have to admit that we were not really impressed by the build quality of this lens) and the giant 15-30mm f/2.8 G2 lens which brings to the table a whole range of new coatings as well as VR with up to 4.5 stops. Besides the size, this baby is also not inexpensive for a third party glass at just shy of $1300.
  • Fujifilm new GXR 50R – Fujifilm was the only major manufacturer that we did not interview during Photokina and not for lack of trying so in return we shall keep our discussion about their new products short and just mention their new Medium format – the so-called “rangefinder” GFX 50R which is quite smaller than the GFX 50s as you can see from our video.
  • Hahnel captur Pro– One of the more interesting products we came across in the show was not new at all but we didn’t know it existed until we saw it in action – it is called Hahnel Captur Pro Module and it allows a user to trigger a camera or a flash by either light, sound, laser, or IR – all based on sensors included in the kit and you can use programmable timed sequences to capture exactly what you want – you can see some demos in our video but the possibilities are really quite endless – it costs just around $100 and if you like these sort of things – it can be really cool.

We are already looking forward to Photokina 2019 (in May) and next week we will be getting back to our regular video reviews here on LensVid with lots of very interesting new products so stay tuned.

The get all of our videos and interviews from Photokina don’t forget to subscribe to our YouTube channel and you will be able to find all of the articles from Photokina 2018 on this link on LensVid.

Iddo Genuth
Iddo Genuth is the founder and chief editor of He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.

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