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    Does Sensor Size Matter? Four Different Sized Camera Sensors Compared

    by Iddo GenuthPhoto GearGear GuidesMay 22, 2020

    On this video photographers, Jay P. Morgan and Kenneth Morgan (from the Slanted Lens) compare 4 different common sensor sizes from different cameras to see how they perform in different types…

    Leica Finally Launches the S3 Medium Format Camera

    by Iddo GenuthUncategorizedMarch 7, 2020March 7, 2020

    Leica has finally released its long-awaited update to its high-end Medium Format camera the S3. This 64MP beast was first demonstrated during Photokina 2018 and after some delays, it will…

    Hasselblad Introduces Second Generation X1D Medium Format Digital Camera

    by Iddo GenuthPhoto GearNew ProductsJune 20, 2019June 20, 2019

    Earlier today Hasselblad announced several new products including a second generation compact medium format digital camera – the X1D II 50C as well as a new zoom lens for the…

    First Look at the Hasselblad X1D-50c Mirrorless Medium Format Camera

    by Iddo GenuthNew ProductsPhoto GearJune 22, 2016June 22, 2016

    Earlier today Hasselblad introduced the first ever medium format mirrorless camera. Although it weighs just half of what a conventional medium format does the sensor is identical to many of the new…

    RhinoCam: How to Shoot a 250MP Image with Your Sony A7R/II

    by Iddo GenuthNew ProductsPhoto GearMay 4, 2016May 4, 2016

    The Fotodiox RhinoCam is an interesting accessory which allows nature and architecture photographers to use their Sony A7 series cameras to capture ultra high resolution images. The way this device works is…

    A Look at the Hasselblad H6D

    by Iddo GenuthNew ProductsPhoto GearApril 10, 2016

    Late last week Hasselblad announced a new generation of its medium format cameras with an entire range of improvements including higher resolution sensors (up to 100 megapixels), 4K video in RAW,…

    Phase One XF 100MP – The First 100 MegaPixel Medium Format camera

    by Iddo GenuthNew ProductsPhoto GearJanuary 4, 2016January 4, 2016

    Yesterday Phase One introduced the XF 100MP – the world’s first 100 megapixel medium camera. Today the company also published the above short video which gives a first look at the new…

    Phase One IQ250 – First Digital Back with a CMOS sensor

    by Iddo GenuthNew ProductsPhoto GearJanuary 24, 2014January 24, 2014

    Earlier today Phase One announced the first  Digital Back with a CMOS sensor – the IQ250. This announcement follows an earlier announcement this week by Hasselblad about the development of the H5D-50c –…

    Mike Evans: Why Did I Move from 35mm to Medium Format

    by Iddo GenuthPhoto GearPhotography CommercialsJuly 17, 2013July 17, 2013

    On this video published by medium format manufacturer Phase One, commercial photographer Mike Evans from the U.K. talks about his work as well as his decision to move from 35mm (i.e….

    Henrik Sorensen: Hasselblad H5D Campaign Underwater

    by Iddo GenuthBehind the ScenesPhoto InspirationMay 24, 2013May 30, 2013

    On this behind the scenes video you can see Swedish photographer Henrik Sorensen and underwater model Kristina Korsholm on an underwater pool shoot for the new Hasselblad H5D camera (shooting…

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