On this video published by medium format manufacturer Phase One, commercial photographer Mike Evans from the U.K. talks about his work as well as his decision to move from 35mm (i.e. digital full frame) and into Medium Format.
Iddo Genuth is the founder and chief editor of LensVid.com. He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009.
Iddo is also a co-founder of a production company specializing in commercial food and product visual content.
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