Analyzing the Most Iconic Music Videos Ever

In this video, Ted from Indy Mogul (and Aputure) talks to Award-winning music video director Joseph Kahn and together they go over some of the most well known and memorable music videos of the past 30 plus years.

Even if you never heard of the South Korean born director Joseph Kahn you definitely watched at least a few of the music videos he directed which includes Destiny’s Child “Say My Name”, Lady Gaga’s “Womanizer”, Britney Spears “Toxic”, Taylor Swift’s “Look What You Made Me Do” and many (many) more (see a full list here).

After 30 years of directing music videos and over 100 different ones made with some of the biggest names in the industry, there are very few people with a broader perspective on creating music videos than Kahn.

In this interview, Kahn talks about what he sees as the biggest mistake new directors tend to make is to invest in a sort of gear arms race, over the top effects instead of really listening to the music and trying to create a video that will reflect the emotion that exists in the songs.

The interview also discusses different music videos starting from early 1980;s with bands like Duran Duran going through to the super iconic Michel Jackson Thriller video, Madonna’s early work like “express yourself” which draws from Metropolis (and directed by David Fincher (who later became a well-known Hollywood director who made The Social Network among other movies).

Other music video directors who became famous movie directors mentioned in this video include Spike Jonze who directed the beautifully unique Fatboy slim “weapon of choice” video in 2000 (Jonze is well known for directing Being John Malkovich which he actually did a year before “weapon of choice”).

The rest of this video is full of more interesting anecdotes and observations by Kahn and certainly worth watching.

As always, you can find many more behind the scenes videos on the BTS section here on LensVid.

Iddo Genuth
Iddo Genuth is the founder and chief editor of He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.

Leave a Reply

Your email address will not be published.