Product Photography: Shooting a Rolex Timepiece – the Right Way

This interesting video published back in 2010 shows photographer Lee Morris (co-founder of photography website at different stages of shooting a Rolex watch. From setting up the backgrounds and lighting, framing the image, managing reflections and finely post processing to achieve the desired result.

What do you think about the final image?

You can find many more product photography related videos on our dedicated product photography on our technique section.


Iddo Genuth
Iddo Genuth is the founder and chief editor of He has been a technology reporter working for international publications since the late 1990's and covering photography since 2009. Iddo is also a co-founder of a production company specializing in commercial food and product visual content.